What is Local SEO Marketing & Why It Is Important In 2018?

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local seo marketing

Local SEO Marketing has grown significantly in recent years because on the increase in the usage of internet and smartphone.

Most people still prefer shopping locally instead of online because they feel more comfortable in purchasing goods and services from their local area rather than trusting the virtual world.

Due to this line of thinking, local SEO marketing is becoming popular among small business owners.

Although Local SEO has a lot of similarities with organic SEO, it is still very different.

If you are a small business owner then some questions might have popped into your head like – What is local SEO marketing? Why should you care? How to be successful in it and many more?

Keep reading this post; we will answer all your related queries like:

1. What is Local SEO Marketing?
2. Why does it matter in 2018?
3. How can you improve your Local Business SEO?
4. The important factors in Local SEO marketing

What is Local SEO Marketing?

local seo marketing

Local SEO is a very effective method to market your business online. It helps local businesses to promote their goods and services to its local audience.

The main difference between local and organic SEO is the intent. The search engines are pretty smart and they pick up the searches which have a local intent which means the users wants the search result within a certain geographical area.

For example – If I want to repair my wooden chair, then I would search “best carpenters near me” in Google or any other search engine.

Then, the search engine would show the local carpenters with their average ratings to choose from.

Now if I type “how to repair a wooden chair”, then Google would have shown the most relevant and reliable webpage regardless of the location. If I am in Florida, then also they might show up some DIY blog post published in Ney York, because location doesn’t matter.

Why Does Local SEO marketing matters in 2018?

Now you would get the idea about local SEO, but you might be wondering why it matters to your business or services.
Here are 7 reasons why you should start Local SEO marketing in 2018 to attract new customers:

1. Local customers are using the internet to find new businesses:

local seo marketing

As the usage of internet and smartphone are increasing day by day, more consumers are turning to the internet to find information about local businesses and services.

Here are some stats regarding local SEO:

  •  PC owners conduct 96% of the local searches.
  •  46% of all the total searches done in Google are local.
  •  50% of the local mobile searches look for information about the business.
  •  78% of the local mobile searches results in the purchase of the goods and services.

Sources – Searchengineland.com & Business2community.com

2. Local SEO Marketing are highly targeted

local seo marketing

The main reason for the local search is to find certain targeted businesses and services.

Many people who search locally have a specific business name in their mind but there are many people who don’t know about a particular business.

By using the help of local SEO tactics you can position your business and promote your products.


search engine ranking

When people search for your type of product, then your business would show up in the search results.

Therefore, it’s the best time to connect with your potential customers when they really need you.

3. High conversion ratio than other advertising channels

local seo marketing

The local online directories are the ones which mostly dominates the first page of the local search results.

Hence, local directory marketing which is one of the important strategies of Local SEO has conversion rate up to 50% than other advertising methods.

If you can accurately list your business in some of the online directories, you can easily convert 1 out of 2 leads for your business.

4. Growth Of Mobile Internet

local seo marketing

Nowadays, more and more people use internet on mobile to find the best local business on the go.

According to statistics, the mobile media usage in the USA has 52% than the regular desktop users at 42%.

Local SEO marketing covers both the pc and mobile users has it is necessary that businesses start focusing on advertising locally.

5. Huge Return On Investment

local seo marketing

Local SEO has a huge ROI as compared to the traditional advertising channels like the newspapers, television, leaflets, direct mails, etc.

There is very little wastage of the money and exposure in Local SEO.

It gives you the freedom to reach your potential customers when you need and when you don’t.

Hence, it makes Local SEO both efficient and cost-effective.

6. Google’s my business listing provides huge exposure

local seo marketing

Google My Business is a free listing which Google provides to almost any business.

If you are able to list your website on Google My Business it increases your chance to show up high in local search results.

Many businesses have still not figure out the importance of online marketing.

This gives you chance to start before your competitors dominate the internet marketing world.

7. Local Customers trusts online business reviews

local seo marketing

Word of mouth is an important factor for local businesses. In the same way, online reviews of your business are necessary in order to make your business successful.

According to a survey 88% of the customer’s trusts online reviews of a particular business.

Therefore, you should increase your company’s reputation by asking your trusted customers to write positive reviews about your business.

How can you improve your business’ Local SEO MARKETING?

One of the biggest questions local businesses ask is “How should I do Local SEO marketing”

Some of the important strategies of Local SEO are:

  •  NAP syndications

You must make sure that your business name, address and contact number is same for all of your online assets like websites, social profiles, and various listings.

  •  Local directory listings

Try to claim and verify the listings on all local directories like Yelp, Yellowpages, Foursquare, etc.

  •  Reviews

Reviews are the key factor in Local SEO. You should regularly engage in review building tactics on social media and search profiles.

  •  Localized onsite content

The more relevant and localized on-site content ranks up high on the search results page. This means you have to create unique and geo-targeted pages on your website.

Important factors in Local SEO marketing

There are some important aspects which you should take care of while doing Local SEO:

  •  Distance

If a user does not specify any current location then the search engine would calculate distance based on what’s known about their location. Hence it is important to know how far the potential customer from the location used in the search is.

  •  Relevance

This refers to how well your local listing matches when someone is searching for your type of business. Hence, you should add complete information about your business across all web pages. It helps Google and the other search engine to understand better about your business.

  •  Prominence

Some businesses are more prominent in the offline market; hence the search engines want to reflect the same in the online market.

Prominence is calculated by using various factors like more reviews, ratings, and how your website is linked to various websites.

Conclusion

The local search trends are strong now and they will become stronger as well as significant in the upcoming years.

It is the right time to take advantage of local SEO marketing to increase the sales and revenue of your business before your competitors catch on.

Any type of local business can take advantage of the local SEO and can improve and grow its business.

Hence, if your website is not showing up for the local search results, then you might be missing a great opportunity to boost your business.

So, get started today.

If you know any other local SEO marketing strategy, then do let us know in the comment section below. Give us call to talk about what we can do for your local business.

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