When it comes to making decisions about how to invest your time and money on marketing of your online business. People usually get confused between Search Engine Optimization Services and PPC. As both of the services are very effective.
YES! it is true SEO and PPC both are useful for visibility and traffic. But there is a difference between them. In this article will explain to you the difference between SEO & PPC.
It will help you to develop a full proof marketing strategy for your online business. Before choosing SEO and PPC service you should clear about these things.
So before I will start explaining which service is better for your business to let me clear you what is search engine optimization services and PPC?
SEO is a technique to optimize a website according to the pre-defined rules by search engines. It will help you to list your website on search result without any charge. It means you don’t have to pay to list your website.
But it is not that easy to be rank on search engine results page (SERP), you need to analyze the market. As the online market become more competitive. So you can take help of an expert who provides Professional Search Engine Optimization Service.
PPC (Pay per Click) are paid online advertisements. That means you have to pay for every click on your website ads. Your PPC ads will appear for relevant searches and other content on the web.
Remember your PPC ads doesn’t help in organic ranking. Which means your website ads will visible on search engine results page (SERP) till you are running PPC ads campaign. If you want to be rank organically then you need to follow search engine optimization.
Here are Some Points on the Basis You Can Decide to Choose Search Engine Optimization Services or PPC.
Once you Clear all these questions it will be very easy for you to choose effective marketing service for online business. As both techniques are very effective for any online business. Even your competitors are using any of these techniques to attract more searcher.
- How digital marketing will fulfill your Company goal?
- How much time you can spend to achieve your goal?
- What kind of online product or service do you provide?
- Are you well-known in your industry?
1. How digital marketing will fulfill your Company goal?
Is it very important to understand what do you want through digital marketing? As I already told you both services have their own benefits.
Search engine optimization services are useful for organic traffic. By this, you can target your audience through key phrase which is related to your product and services. This will bring the traffic of most important search engines like Google, Yahoo, and Bing.
Remember if you are ranking organically in one search engines you will automatically rank for others. Like if your website is ranking for most popular search engine i.e. in Google then other search engines will also rank your website. Also, you don’t have to pay search engines to rank organically on the search engine results page (SERP).
In PPC (Pay Per Click) it is very clear by its name you have to pay. In PPC you will only pay when someone clicks on your web ads to visit your website.
PPC-Ads provide an opportunity to be noticed by a wider audience online instantly. You can target your ads to a specific group of people on the basis of their interest, geographical area or you can promote a specific deal or product.
2. How much time you can spend to achieve your goal?
The other most important thing is how much time you want to invest in your digital marketing. That is if you are running your business and you having some traffic. Then you can go with search engine optimization services.
Or if you are newly launched business and you want instant traffic then you can use AdWords. You can instantly start ads of your website and reach the targeted audience.
As SEO will take time to rank your website but once your website rank it will continuously rank for many months or even a year. But in Adwords, once you stop paying, your ads will not show on the search result.
3. What kind of online product or service do you provide?
Your marketing strategy should also depend upon what kind of product or service you provide. Because if your product or service is unique then simply your competition is less.
Which means you don’t have to fight more even if your business is new. You can hire search engine optimization services and SEO will not take that much time to give the result.
But suppose if your business is new and you are doing marketing for that business which has already lots of competitors in the market. Then your business will face a tough fight from competitors. Who are already in the market and have popularity in for that particular product and service.
In that case, you can start with PPC for instant traffic and popularity and later you can switch for search engine optimization services for ranking and organic traffic.
4. Are you well-known in your industry?
If you have some popularity in your industry related to your product. Then you can use search engine optimization services. Because there are trust and popularity of your brand in the market. Also, there would be some direct traffic to your website. So you don’t have to spend dollars on PPC.
But if you are completely new in your industry then getting direct traffic is nearly impossible for you. Because no one knows about your brand. So you can give priority to PPC as because SEO will take some time to rank your website on top.
Like the above, I have tried to explain you benefits of search engine optimization services and PPC. Both are technique are very effective. The only thing is how you are using it.
If you will ask me what you prefer? My answer to this question is I will use both services together. One side you can PPC(Pay Per Click) campaign for fastest ways to start a business with traffic today and another side you can run search engine optimization services for long time benefits and organic traffic.
Running both campaigns together will give your business fast and longtime benefits. Once your SEO started giving a result (Top ranking and organic traffic). You can stop paying for PPC. As the popularity and trust of business have been created around your customers.