The ultimate goal is to get as many people you can to your website in order to sell a product, entertain, inform your visitors, and promote your work or services.
The simple reason is the more people visit you get the easier it will be to build an audience you can rely on.
There are different ways to drive traffic to your website, but Search Engine Optimization (SEO) is the most effective method.
SEO is the collection of techniques which aims at improving the rank of your website in the various search engines like Google, Bing, etc.
There are plenty of methods to improve the SEO of your website but we have listed the methods which you can implement right now.
You don’t need to use all of them. Even a few changes can show a significant boost to your WordPress website SEO in the search engines.
Note – We will be focusing the techniques on Google since it is the most popular search engine but these strategies will also help in other search engines like Bing, Yahoo, etc.
- Select Your Hosting Provider Carefully
- Select an SEO optimized WordPress Theme
- Use an SEO plugin
- Create a Sitemap
- Using Proper heading tags
- Write Your Content around keywords
- Using a Responsive Design on Your Website
1. Select Your Hosting Provider Carefully (WordPress Website SEO)
It’s important to select your hosting provider carefully because it can make or break your website’s SEO.
Since speed is an important factor for Google when ranking websites; hence a good website host can increase your search engine ranking.
Your hosting provider is responsible for the amount of downtime your website experiences and the physical distance between the visitors and servers – both of these are very important ranking factors.
You also need to make sure that your website has HTTPS enabled because Google gives an extra edge over other competitor websites.
If you haven’t created a website yet, then choose the hosting which is reliable and provides excellent performance. Even if you have an existing website, you need to switch your hosts if it does not fulfill your SEO requirements.
2. Select an SEO optimized WordPress Theme (WordPress Website SEO)
Your WordPress theme is the most important choice you would make for your website. It determines your site layout, provides new functionality and plays important role in SEO.
Your theme affects your site speed which we already discussed is very important. The way your theme is developed also matters because a clean code always performs well on the search engines.
Hence, while selecting a theme for your WordPress website you should get one which is built keeping SEO in minds which are also called as “SEO-friendly” themes.
You need to also find a theme which has other various features to improve the SEO, like new heading tag options, etc.
Fortunately, there are many WordPress themes which fulfill your criteria; hence you should carefully select the right WordPress theme for you.
3. Use an SEO plugin (WordPress Website SEO)
If you are new to WordPress then, you might not be familiar with the variety of plugins it has.
Plugins are small add-on software which you can install on your WordPress, which ads new features and functionality on your WordPress website.
These plugins have the capability to do almost anything on your website including ranking higher in the search engines.
In fact, there are many plugins made specially designed to improve the SEO of a website.
These plugin provides small, targeted small features such as creating a sitemap, meta descriptions, etc.
For the best result get a comprehensive SEO plugin like Yoast, which ads a whole new optimization features to your website.
4. Create a Sitemap (WordPress Website SEO)
A sitemap is a list organized in a hierarchy of all the pages and contents of a website.
It is the quickest way to see how your site is laid out and what the information it contains is.
The sitemaps were primarily designed to help the users navigate websites, but now it is used for the search engine bots so that they can crawl easily and index your website.
Adding a sitemap does not boost your site’s ranking but it’s still a very valuable tool for search engine optimization.
Sitemap helps the crawlers to see all the pages of your site and understand how they are related to each other.
This helps the search engines to index your site so that it can show the relevant information to the user.
Adding a sitemap is very easy in WordPress because there is a variety of plugins available solely for this purpose.
5. Using Proper heading tags (WordPress Website SEO)
As sitemap is important for the search engine crawlers to properly index your website, in the same way heading tags are used to organize individual content.
For this, you need to use the heading tags properly. These are the formatting options which you can apply to the section headings within various pages and posts.
You can observe these heading settings in the WordPress editor, which is listed as Heading 1, Heading 2, etc.
If you use these headings to structure your content, then it will help you accomplish two major things. Your content looks visually good by breaking down your text and making it easier to read.
Also, the Google bot pays attention the headings and sub-headings, to understand how your content is organized.
Therefore, while writing an article or blog post don’t forget to use the headings option consistently.
6. Write Your Content around keywords (WordPress Website SEO)
You might know the importance of keyword in search engine optimization. For those who don’t know, these are the short phrases which describe your content’s topic.
For example- you might select the keyword “flight tickets” for a blog post which shares the method by which you can book a flight ticket.
By doing this, you are predicting that a lot of people would search for this type of article when search about the keyword.
You need to choose a keyword for each blog post or page and place it in the title, headings, sub-headings and the content itself.
You need to be smart in using the keywords in the blog post. If you try to force the keywords in many places, then the Google bot would consider it as “keyword stuffing”.
Thus, it will decrease the rank of your blog post in the search engines.
7. Using a Responsive Design on Your Website (WordPress Website SEO)
In today’s world, more people use internet on mobile than on desktops. This means your website needs to perform well in any type of device a visitor might be using.
You can ensure this by using a proper responsive design – which means, depending on the device your website design adapts accordingly.
Responsive design is not important visually but also to rank in the search engines, as Google already uses it as a ranking factor.
If your website is responsive, then it will have better chances of ranking in the search engines as compared to other websites which are not responsive.
If you are a WordPress user, the best way to start with responsive design is to choose the theme which supports it.
Search Engine Optimization consists of a wide range of strategies and techniques, hence it can be little intimidating at first.
Fortunately, you don’t need to be an SEO expert in order to rank higher in the search engines.
If you want to see quick results, then follow the above-mentioned techniques.
Choosing a WordPress as your platform is the first step in creating a well-optimized website. Hence now, select the best hosting provider, pick the suitable theme and install the appropriate plugins.
By implementing these strategies you would be on the way to improve your site’s visibility and traffic.
Do you have any queries regarding improving your sites SEO? Let us know in the comments section below.